Brand Portal

OUR APPROACH

DEVOTION

1. Discovery
2. Emotion
3. Values
4. Organization

5. Trust
6. Ingenuity
7. Outcomes
8. Nuanced

Customized Programs

Advertising/Promotions

Building marketing communications plans that capture attention and induce trial.

Event Marketing

Planning and coordinating event management to ensure constituents live and breathe the brand experience.

Sponsorships/Placement

Creating unique and memorable programs that support brand positioning and build brand affinity.

Sales Opportunities

Representing brands in a professional manner through connecting while always being on the lookout to improve value and ROI.

Digital Media

Developing website designs that communicate brand essence while providing the necessary functionality.

Social Media

Providing an unparalleled targeting platform to deliver messages to audiences that are most likely to be receptive to your messages.

Networks

Professional Sports

Experience with licensing, promotions, ticketing, and contract negotiations with NFL, AFL, MLB, MiLB, NBA, NHL, NASCAR, PGA, and America’s Cup.

Corporate Connections

Having worked in apparel, sporting goods, defense, banking, retail, social expressions, and marketing agency along with residing in the Walmart Vendor Community consisting of over 1,400 companies, developed relationships that can lead to effective partnerships.

Collegiate Athletics

Negotiated agreements and managed relationships with universities, conferences, bowl games, all-star games, and governing bodies including such entities as the NCAA, SEC, IMG, CLC, Rose Bowl, Senior Bowl, and Auburn University.

Entertainment – Music, Film, TV

Served as GM of music and media resource company and have conducted product placement for 9 of the biggest baseball, football, and faith-based films. Media companies engaged include ESPN, Sports Illustrated, ABC, TNT, Disney, Sony, and Universal.

High School/Youth Sports

Negotiated agreements and managed relationships with national, state, local and media organizations including NFHS, Texas UIL, Little League, Triple Crown Sports, Nations Baseball, & Youth1.

Church/Parachurch/Youth Ministries

Worked with many denominations, churches, retailers, and suppliers in faith-based segment including DaySpring, LifeWay, Family Christian, and Mardel. Served on CBA industry gift council.

Services

Market Research & Targeting
- The process starts with proper understanding of capabilities, objectives, competition,
- Interviews
- Surveys
- Ethnographic Research
- Social Media Profiling

Partnership Development
- Developing relationships that are mutually beneficial and create value
- Alignment
- Trustworthy
- Win-Win
- Long Term

Marketing Communications
- Developing a plan to deliver impactful messages that are meaningful, unique, and deliverable.
- Advertising
- Promotions
- Public Relations
- Personal Selling

Software Solutions
- Platform to create individualized custom curated pop-up stores for group e-commerce
- Target Groups
- Supplier Network
- Secure Transactions
- Seamless Integration
- Analytics

Marketing Planning
- The process of creating demand and delivering value.
- Product Strategy
- Price Strategy
- Promotion Strategy
- Distribution Strategy

Strategic Planning
- A systematic, formally documented process for deciding the handful of key decisions that an organization, viewed as a corporate whole must get right in order to thrive over the next few years.
- Mission/Vision
- Core Values
- Purpose
- Priorities
- Allocations